The Ignite team was appointed by Star Sports India to provide the entire look and feel for their masthead show ‘Byjus Cricket Live’ 2021 which covered the ICC World Cup achieving a cumulative reach in India of over 170 million viewers.
We created a ‘Game of Heroes’ storyworld. Our Virtual Set Design placed the Cricket Live Studio in a futuristic HQ above the city. The virtual and hard set design created scale, grandeur and a unique broadcast environment for Star Sports’ presenters.
A living logo system was utilized as a cursor and mnemonic shape for all on-screen applications.
The square grid led to impactful and legible information delivery in-show and match graphics. A bespoke impact font was created to reinforce the palette.
In keeping with our ‘Game of Heroes’ theme, each player was transformed into an illustrated, heroic and hyper real avatar. A toolkit was supplied to allow for inhouse build of these elements.
A pictographic system was created to convey players’ attributes to the Indian audience which has many different regional dialects. The icons amplified editorial and social commentary both in show and across social media giving the show and its audience the opportunity to rank and compare the players.
Ignite played a significant role in delivering a fresh and original look and feel to our T20 World Cup coverage. Furthermore, we enjoyed the spirit and willingness of the team and their ‘can do’ approach within the narrow timelines.
