The Ignite team was asked to deliver the entire world feed package for the pinnacle tournament of Rugby World Cup Sevens. The location for the World Cup was Cape Town South Africa; the home of ‘Big Five’ from Africa’s animal kingdom.
Our concept was that Seven’s athletes had to possess the attributes of the ‘Big Five’ African game animals, dominance, smarts, defense, power and attack, to survive the tournament and win.
With a striking Rugby World Cup theme tune, rearranged by African composers, this action-packed sequence featured winning key plays from the Sevens game channeling the power of the ‘Big Five’.
The strong colour palette, contemporary character design and kinetic motion graphics gave the titles an impactful and unique style.
Match Graphics adopted contemporary layouts and new type setting, utilising the title sequence’s look and feel for consistency.
