Crowd Goes Wild

Crowd Goes Wild is an institution in New Zealand; a multi-weeknight magazine show, packed with energy, humour and cheeky topical sports commentary.

‍

This project was a full rebrand of the entire show package from title design to studio design, complete with a new responsive logo mark that transitions to an acronym in the shape of a bullhorn!

‍

For the show design, the Ignite team decided upon a characterful photo collage aesthetic to amplify the show’s core strengths; wit, irreverence and frenetic pace. The title sequence and studio design gave a fresh and topical veneer to this highly anticipated reboot whilst being true to the show’s rebellious DNA.