Working closely with AE Live, a new brand identity was brought to life that translated live on-screen data visualisation into a distinctly fresh on-air graphic system.
A ‘shape shifter’ mnemonic was deployed to bring on all on-screen layouts with elegance and WTA’s purple colour was given prominence, reinforcing the brand and creating a consistency to a unique look.
Collaborating with AE Live to integrate live data into our specially designed creative system made this package an engaging experience for any sport fan.
