SVNS

We were extremely happy to bring World Rugby’s SVNS 2023 vision to life, developing and delivering a vibrant and celebratory motion graphics package. This festival of rugby was to be a design with cut-through, that followed the sun across the globe to eight international locations and we were dedicated to visually reinforcing the geographical location of each sub-brand logo mark.

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The title design utilised 3D, 2D, live-action sports and shot footage. The fast-paced, graphics-treated montage conveys the energy, joy and locations of this spectacular global tournament. The robust design system was created to work across social media enhancing brand recall in younger audiences. The match graphics were purposefully vibrant with layouts influenced by early game design and website aesthetics.

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Ignite and AE Live developed the SVNS Sundial Clock to indicate the passing of each nail-biting minute within the seven-minute game half to amplify the tension. Every SVNS Sundial Clock was bespoke to each of the eight tournament locations to bring a different flavour to each geographical location.